Encyclopedia of Consumer Brands: Consumable Products

by St. James Press

Volume 1 of a 3 Volume set, Encyclopedia of Consumer Brands: Consumable Products is the first reference of its kind to compile the origin, evolution and current market status of some of the world's most recognizable consumer brands. It's unrivaled comprehensive scope and generous article length make it a valuable reference for students, librarians, job seekers, advertising and business professionals and other researchers who want to learn about the...

• Format: Hardcover
• Language: English
• ISBN: 1558622284
• ISBN13: 9781558622289
• Release Date: June 2012
• Publisher: St. James Press
• Length: 667 Pages