Enchanting a Disenchanted World: Revolutionizing the Means of Consumption

by George Ritzer

Book Overview

The only book to connect the everyday world of the 20-something undergraduate consumer with sound sociological analysis of the world of consumption Enchanting a Disenchanted World, Third Edition... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761985115
• ISBN13: 9780761985112
• Release Date: January 1999
• Publisher: Sage Publications, Inc
• Length: 272 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"

Customer Reviews

Thoughtful and perceptive

This book changed the way I view my own habits of consumption. I found his analysis of contemporary trends in consumption interesting and provocative. Also interesting was his conclusion that as people grow accustomed to the new means of consumption that they have to be continually impressed by something new. I thought his remarks on the architecture of the "cathedrals of consumption" were also very important. The most unsettling aspect of the book was Ritzer's comparison of modern styles of consumption with religious institutions, and even the conformity of religious institutions to this new means of consumption (i.e., the mega-churches of today). It was a good read, too, not too dense or pretentious. Very engaging.

Prepare to feel exploited

Ritzer does a good job of awakening the average consumer to the explotation they are undergoing daily.