Empowering the Market Economy Through Innovation and Entrepreneurship

by A. Coskun Samli

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a "survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality...

• Format: Hardcover
• Language: English
• ISBN: 1137564210
• ISBN13: 9781137564214
• Release Date: April 2016
• Publisher: Palgrave MacMillan
• Length: 177 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.0" x 8.7"