Employer Brand Management: Practical Lessons from the World's Leading Employers

by Richard Mosley and Richard Moseley

Book Overview

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management . Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand...

• Format: Hardcover
• Language: English
• ISBN: 1118898524
• ISBN13: 9781118898529
• Release Date: October 2014
• Publisher: Wiley
• Length: 316 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.9" x 6.1" x 9.0"