Emperors of Adland: Inside the Advertising Revolution

by Nancy Millman

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0446514039
• ISBN13: 9780446514033
• Release Date: January 1988
• Publisher: Warner Books (NY)
• Length: 225 Pages
• Weight: 0.10 lbs.

Customer Reviews

Emperors of Adland

Emperors of Adland was better than I expected. It basically talks about the merger-mania of advertising agencies in the 1980s. It's very informative but reads like a book. You don't even realize all the info that you're absorbing because it's such an easy, fast read. Nancy Millman, the author, does a good job of giving the reader a mental picture of the leading figures in the advertising business. She used interviews from the people involved, newspapers and magazines to make the book as factual as possible. The agencies she includes are: Saatchi & Saatchi, DDB, Needham, JWT, etc. This is my first reading about the advertising business and I enjoyed it very much. I reccomend it to anyone looking for a good read.