Emotive Design Methods in Product Branding: Brand and Emotion and their Relationship with Product Design

By Tom Page

The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844310673
• ISBN13: 9783844310672
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"