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Emotional Intelligence and Marketing
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Emotional Intelligence and Marketing 9811203547 Book Cover

Emotional Intelligence and Marketing

by
Edition Description

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing...

Edition Details
Format:Hardcover
Language:English
ISBN:9811203547
Format: Hardcover
Condition:
$
98.00
50 Available
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