Emotional Intelligence and Marketing

by Catherine Prentice

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional...

• Format: Hardcover
• Language: English
• ISBN: 9811203547
• ISBN13: 9789811203541
• Release Date: June 2019
• Publisher: World Scientific Publishing Company
• Length: 228 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"