Emerging Trends in Sales Thought and Practice

by Gerald W. Bauer

With each chapter written by a team of sales executives and academics specializing in sales research and theory, Bauer and the editors of this unique volume examine the five major selling trends today and provide detailed discussion and real-world examples of them. Selling is dynamic and companies must be quick to realize when a change in the way selling is done is imminent and adapt themselves to it. Now that sales research is firmly legitimized...

• Format: Hardcover
• Language: English
• ISBN: 1567200362
• ISBN13: 9781567200362
• Release Date: August 1998
• Publisher: Praeger
• Length: 264 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.0" x 6.5" x 9.6"