Emerging Markets Rule: Growth Strategies of the New Global Giants

by Esteban García-Canal, Mauro Guillen, Mauro F. Guillén

Book Overview

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE

Winner of the 2013 Small Business Book Award - Top 10 Overall

The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world'slargest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And...

• Format: Hardcover
• Language: English
• ISBN: 0071798110
• ISBN13: 9780071798112
• Release Date: November 2012
• Publisher: McGraw-Hill Companies
• Length: 208 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"