Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

by Seung Ho Park, William Newburry, Alvaro Cuervo-Cazurra

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection...

• Format: Paperback
• Language: English
• ISBN: 1107421527
• ISBN13: 9781107421523
• Release Date: March 2016
• Publisher: Cambridge University Press
• Length: 230 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.0" x 9.1"