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Paperback Embedded Lead Users Inside the Firm: How Innovative User Employees Contribute to the Corporate Product Innovation Process Book

ISBN: 3658000651

ISBN13: 9783658000653

Embedded Lead Users Inside the Firm: How Innovative User Employees Contribute to the Corporate Product Innovation Process

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. who exhibit lead user characteristics) in relation to one or more of their employing firm's products or services. In three subsequent studies I explore, how embedded lead users contribute to corporate innovation. I show which factors foster the lead userness of employees and what characterizes...

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