eMarketing: Digital Marketing Strategy

by Raymond D. Frost, Alexa K. Fox, Terry Daugherty

Book Overview

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".

The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly...

• Format: Hardcover
• Language: English
• ISBN: 1032161582
• ISBN13: 9781032161587
• Release Date: November 2022
• Publisher: Routledge
• Length: 442 Pages
• Weight: 2.17 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"