Email Marketing: An Hour a Day

by David Daniels, Jeanniey Mullen, David Daniels

Book Overview

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how...

• Format: Paperback
• Language: English
• ISBN: 0470386738
• ISBN13: 9780470386736
• Release Date: November 2008
• Publisher: Sybex
• Length: 320 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 7.3" x 9.2"

Customer Reviews

A great book that will teach you how to email effectively

Jeanniey Mullen and Dave Daniels have written an easy to read, accessible and rewarding guide to email marketing that will appeal to both the novice and the trained professional. As a experienced email marketer, I found this to be a interesting read and even with more than a decade of experience I learned something new on almost every page. This book spells out how to develop and execute your email marketing campaigns more effectively than any other book on the market today. It draws from the authors' deep experience as practitioners and analysts, as well as their experience as vendors and customers. In short, they have the perspective from their experience that benefits all types of readers. Those new to email marketing will get the boot camp they need; those with more experience will find new tactics and information that will freshen their approaches. If you want to learn about email marketing - or learn more about how to be more effective - I recommend this book highly.