Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education

by Mimi Wolverton and Larry Penley

Business education programs should practice what they preach: applying the principles of strategic analysis to play to their strengths and develop distinctive offerings that attract the most profitable customers--in this case, students, faculty, local communities, and the institutions that support them financially. With the costs of private MBA programs skyrocketing, public universities, which generally operate out of the spotlight of the Harvards...

• Format: Hardcover
• Language: English
• ISBN: 0275978117
• ISBN13: 9780275978112
• Release Date: November 2004
• Publisher: Praeger
• Length: 264 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"