Elevating the School Library: Building Positive Perceptions Through Brand Behavior

by Susan D. Ballard and Sara Kelly Johns

Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of...

• Format: Paperback
• Language: English
• ISBN: 0838938701
• ISBN13: 9780838938706
• Release Date: September 2023
• Publisher: ALA Editions
• Length: 184 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.4" x 7.0" x 10.0"