Electronic Media (with Infotrac) [With Infotrac]

by Frederic A. Leigh, Craft, Donald G. Godfrey, et al.

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0534195660
• ISBN13: 9780534195663
• Release Date: June 2000
• Publisher: Cengage Learning
• Length: 416 Pages
• Weight: 1.64 lbs.
• Dimensions: 0.6" x 7.9" x 10.0"