Electronic Media Programming: Strategies and Decision Making

by Donald M. Davis and Raymond L. Carroll

This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070102988
• ISBN13: 9780070102989
• Release Date: December 1992
• Publisher: McGraw-Hill Humanities/Social Sciences/Langua
• Length: 532 Pages
• Weight: 2.27 lbs.
• Dimensions: 1.1" x 7.6" x 9.6"