Electronic Media Management

by Peter K. Pringle and Michael F. Starr

Book Overview

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case...

• Format: Paperback
• Language: English
• ISBN: 024080872X
• ISBN13: 9780240808727
• Release Date: March 2006
• Publisher: Routledge
• Length: 432 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.7" x 7.2" x 10.3"