Electronic Commerce: Strategies and Models for Business-to-Business Trading

By Paul Timmers

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

• Format: Hardcover
• Language: English
• ISBN: 0471720291
• ISBN13: 9780471720294
• Release Date: January 2000
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.8" x 9.0" x 6.0"

Customer Reviews

the only book i want to read twice in e-commerce

The book was very helpful for me to understand b2b e-coomerce and gave me great ideas, with which I could make business plans. The book use 8 cases to explain business models and marketing strategies related in b2b e-commerce. And I think that I can use the models and marketing strategies in Korean e-commerce market.

B-2-B or not to be, that is the question

Business to business e-commerce is a revolution because of the profound impact it has on the way businesses are run.Very few publications deal with case studies in both Europe and America. For that reason Paul Timmers' book "Electronic Commerce, Strategies and Models for Business-to-Business Trading" is a valuable contribution to all of those who want to analyse the business-to-business developments in both Europe and America.When you read this book you are convinced that, re-phrasing Shakespeare, "B-2-B or not to be that is the question".

At the right time with the right quality

This book is a very good and systematic guide from key and succesful B-B stories, to generic business models, to global marketing and branding, to technical guidance and finally to business-business vision. A-must have book for managers and practicioners of B-B commerce at the right time with the right quality.