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How do voters in Britain decide which party to vote for in elections?
Why do smaller parties get more support than they used to?
How do the mass media influence political opinions?The authors examine these and other questions in the third edition of this popular text. They... Read Full Overview

How do voters in Britain decide which party to vote for in elections? Have age and education replaced class as the social basis for voting? Are elections now 'presidentialised', with voters simply choosing between party leaders? What role do the media, new and old, play in... Read Full Overview