Election Campaigning: The New Marketing of Politics

by Dennis Kavanagh

The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the 'professional communicators' function within...

• Format: Paperback
• Language: English
• ISBN: 0631198113
• ISBN13: 9780631198116
• Release Date: October 1995
• Publisher: Wiley-Blackwell
• Length: 288 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"