Electing a President: The Markle Commission Research on Campaign '88

by Bruce Buchanan

Book Overview

The image of a prison with a revolving door helped George Bush win the presidency in 1988, but did negative advertising damage the electoral process itself? Why did campaign '88 represent an all-time low in the minds of many voters? These are some of the questions that impel this thought-provoking analysis of the 1988 presidential election, sponsored by the John and Mary R. Markle Foundation.

Using extensive empirical studies of the candidates,...

• Format: Paperback
• Language: English
• ISBN: 029276846X
• ISBN13: 9780292768468
• Release Date: August 2014
• Publisher: University of Texas Press
• Length: 252 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"