Effects of Sex and Appearance on Ratings of Source Credibility

by Erika Engstrom

Abstract:

This study focused on the effects that a person's sex and appearance have on ratings of his or her credibility. Specifically, it is an examination of differences in ratings of expertise, character, and dynamism of male and female sources who appeared as experts in simulated television interviews, and whether variations in clothing affect perceptions of credibility of males and females differently. A stimulus videotape was created...

• Format: Paperback
• Language: English
• ISBN: 0530018608
• ISBN13: 9780530018607
• Release Date: December 2019
• Publisher: Dissertation Discovery Company
• Length: 162 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.3" x 8.5" x 11.0"