Effective PR Management: A Guide to Corporate Survival

by Paul Winner

This book analyzes the role of PR and its importance as an integral part of the overall business plan. It covers both internal and external PR operations, and presents case studies which examine common problems and offer effective solutions. It even looks at crisis situations and discusses the role of PR in dealing with them effectively.

• Format: Hardcover
• Language: English
• ISBN: 0749409975
• ISBN13: 9780749409975
• Release Date: January 1993
• Publisher: Kogan Page
• Length: 194 Pages