Effective Marketing with Infotrac College Edition

by William G. Zikmund, Michael D'Amico, Zikmund D'Amico

Book Overview

Arabic erotic literature has a long and rich history, which goes back as far as the ninth century. Far from being the pursuit of prurient pornographers, eroticism and sexuality received considerable... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 032406392X
• ISBN13: 9780324063929
• Release Date: February 2001
• Publisher: South Western Educational Publishing
• Length: 553 Pages
• Weight: 2.68 lbs.
• Dimensions: 0.8" x 8.5" x 10.9"

Customer Reviews

The key to marketing basic knowledge.

The book contains the most current material to marketing concepts. I leaned great insight to current marketing philosophies. The use of exhibits and graph's and examples in the book truly gave greater knowledge of the topic. A very detailed book covering all aspects from general marketing to e-commerce. Anyone desiring to increase current marketing knowledge will gain great insight from this book.