Effective Marketing

by Peter Hingston

Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0789471973
• ISBN13: 9780789471970
• Release Date: January 2001
• Publisher: DK Publishing (Dorling Kindersley)
• Length: 192 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.2" x 8.6"

Customer Reviews

Solid little guide for small retail businesses on marketing effectively!

Small businesses have three general areas they have to concern themselves with if they want to stay in business: (1) creating and distributing a product & /or service, (2) accounting & bookkeeping, and (3) marketing. The third area, marketing, involves promotion, public relations, advertising, and sales. I mention all this because effective marketing (the title of this book) involves merging the THREE areas so they work together AND using all FOUR aspects of the marketing area. I didn't notice much, if any, discussion in this book on promotion or sales. And, in my humble opinion, advertising was given far too much discussion as a way for a business to market. The book is split into four parts: 1. Putting customers first 2. Building strong products 3. Maximizing publicity 4. Developing a strategy My favorite parts of the book were parts 1 and 4. That is where the most generic points were made regarding effective marketing. In Part 2 the book addressed small businesses that sell products. And that was well done. However, as a result of Part 2 talking about retail store marketing to the exclusion of service business marketing, I would have liked the book better if it had been titled "Retail Marketing Effectively." I suspect that an attorney, CPA, or other professional seeking help on marketing would be disappointed with this book. I don't know that I would have devoted an entire part of the book to public relations. That is a nice subject to cover, but where was the information on promotion and sales? There is more to marketing than just advertising and public relations. I realize this book was written back in 2000 or 2001, but it only devotes 4 pages to using the Internet for marketing purposes. I would have liked the book better if it had provided more coverage on this subject. eBay was around back then and wasn't even mentioned by the author. 4 stars!

You Can Market As Effectively As I Do

Moi Ali, has written a great book in Marketing Effectively. This book is one of a series of very in depth instructional books written for business women and men. If you are looking for a step by step book that is completely beneficial to the development of your marketing insights get ready for some simple but profound guidelines. From putting customers first to developing a strategy for your business, the areas that are covered in this amazingly small mini-book are yours to keep as long as you use them. It seems all of the Essential Managers books by DK are written to assist you throughout any phase of your development. I know you will enjoy this book so please let me know.