Effective Health Risk Messages: A Step-By-Step Guide

by Dennis P. Martell, Gary Meyer, Kim Witte

Book Overview

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages

provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets...

• Format: Paperback
• Language: English
• ISBN: 0761915095
• ISBN13: 9780761915096
• Release Date: June 2001
• Publisher: Sage Publications, Inc
• Length: 224 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 8.5" x 11.2"