Effect of Entrepreneurial Marketing Practices

by Peter Victor

Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said to rests in part on the nature and types of marketing practices they employ. This study investigated the effect of Entrepreneurial Marketing practices on the performance of Small and Medium Enterprises (SMEs) in Lagos...

• Format: Paperback
• Language: English
• ISBN: 620475131X
• ISBN13: 9786204751313
• Release Date: November 2022
• Publisher: LAP Lambert Academic Publishing
• Length: 156 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"