Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media

by Joel Spring

Book Overview

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture...

• Format: Paperback
• Language: English
• ISBN: 0805842748
• ISBN13: 9780805842746
• Release Date: May 2003
• Publisher: Routledge
• Length: 266 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.2" x 9.0"