ECOpreneuring: Putting Purpose and the Planet Before Profits

by John D. Ivanko and Lisa Kivirist

Book Overview

Ivanko and Kivirist - innkeepers, authors, and wearers of many other hats - truly walk the green talk, detailing the nitty-gritty of running a green business. - Library Journal I'm not even sure I'd... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0865716056
• ISBN13: 9780865716056
• Release Date: July 2008
• Publisher: New Society Publishers
• Length: 224 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Interesting window into ecopreneurial lifestyle

"One of the biggest ironies of our growth model is that we're coming to realize that it has failed to make our society particularly satisfied-indeed, the number of americans who say they're very happy with their lives was higher in 1956 than it is today, though the standard of living has trebled over that half century." Bill McKibben, in the Foreword. In Ecopreneuring, Ivanko and Kivirist give us an inside view of what it's like to be a social entrepreneur. There are frequent interviews with other social entrepreneurs, as well as an in-depth look at the Inn Serendipity (Ivanko and Kivirist's green bed & breakfast), as models of social entrepreneurship lifestyles and business models. If you're wondering who these social entrepreneurs are, how they operate, how they think, and what their values and lifestyles are, this book demystifies it all-and replaces the conventional American Dream along the way. "Entrepreneurs are problem-solvers...[they] become ecopreneurs when their spirit, boldness, courage and determination not only transform the landscape but [coalesce] into a movement to transform global problems into opportunities for restoration and healing." p.23 "Ecopreneurs take sustainability beyond treading water. We aspire to continuously push the envelope to do better, with less negative impact on Earth...Sustainable businesses are not a cog in the wheel of capitalist prgress, turning natture and labor into private wealth for a select few. They're catalysts for ecological change using the power of commerce to transform how we live on Earth." The book points out guideline and certification programs and websites for small businesses that help them go green, a thorough resource list for any small business owner, and walks you through what it would be like to go green with a business. The authors exhibit true social entrepreneurship traits, not the least of which is transparency in business operations. You'll feel like you've been in business with Ivanko and Kivirist and taken steps along the way in helping the Inn Serendipity do what it can to go green and stay in business. Ivanko and Kivirist make a point that following your heart is what matters in your career, and that money can come from those activities. They use the example of `what if you love photography or helping people savor healthy and locally grown food? Why not make that part of your livelihood" (p. 95). They weave this into the `portfolio perspective', that argues that having one paycheck is a risk, and that you can often have better security if you've got multiple income streams coming in. "Different elements contribute to fulfillment and satisfaction". This flows logically from their kind of business model, as a bed & breakfast allows owners some leisure time to concentrate on other activities, such as writing, however, I wonder how many social entrepreneurs might argue differently. Social entrepreneurs have a lot going on anyway, and adding multiple reven

Gret Book for Seeking the Eco Friendly Life

Great book and offers some great ideas and inspiration. We have an eco friendly bed and breakfast inn and the book confirmed many of the things we are doing correctly in terms of right livelihood and the environment.

Green business tools and much more

Ecopreneuring: Putting Purpose and the Planet Before Profits John and Lisa provide an outstanding presentation on green entrepreneurship and key tools for building a viable business. But one aspect they cover that's equally important, is how ecopreneuring is all about connecting your values and passion to a business endeavor. This factor has a huge effect on your life, doing the business work and leading a fulfilling life. As an ecopreneur myself and one who has interviewed some of the topic green business experts and business founders in the nation for my company's videos (Arnold Creek Productions), I can say that success and personal fulfillment for green entrepreneurs go way beyond only making money. Profits are essential to build a sustainable business, but profits are the side-effect of doing the business we thrive on doing. John and Lisa really get this and walk the talk. Ecopreneuring would be inspiring and instructional for anyone wishing to start a business. I highly recommend it.