Pocket Marketing

by Michael Thomas and Tim Hindle

The essentials of successful marketing from A to Z, in clear jargon-free English. However good the product or service, the success of a business increasingly depends on how good the marketing is. In the sophisticated market-place of today, this is truer now that it has ever been. This new edition of Pocket Marketing looks at the latest and most successful marketing strategies and campaigns and provides practical and comprehensive advice on how and...

• Format: Hardcover
• Language: English
• ISBN: 1861973616
• ISBN13: 9781861973610
• Release Date: January 2001
• Publisher: Economists Books
• Length: 218 Pages
• Weight: 0.25 lbs.
• Dimensions: 7.8" x 0.7" x 3.9"