Economics for Business

by Chris Mulhearn and Howard Vane

Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies - from tech companies to football clubs - to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current...

• Format: Paperback
• Language: English
• ISBN: 1352008211
• ISBN13: 9781352008210
• Release Date: February 2020
• Publisher: Red Globe Press
• Length: 520 Pages