ecommerce: Critical Success Factors That Will Make or Break Your Online Business

by Russell Field and Nick Jones

E-commerce, which only a year ago was an emerging sales channel in Canada, is now recognized as an enormous challenge to established companies. Whether you have been in business for 20 years or 20... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0771577052
• ISBN13: 9780771577055
• Release Date: October 2000
• Publisher: CDG Books Canada, Inc. / Macmillan Canada
• Length: 272 Pages
• Weight: 1.35 lbs.

Customer Reviews

A must-read if you're thinking about selling online

Most businesses who dream of following the ecommerce yellow brick road don't want to hear this, but anyone can build a Web site. That's the easy part. What's difficult is everything else you need to do in preparation for, and support of, an ecommerce effort. This book presents all those basics in an easy-to-understand way. It's written by Nick Jones, who was in the trenches when Canada's first e-commerce site...was built. If you're wondering what it takes to succeed in ecommerce, this book will tell you.