Eco-sustainability in the Denim industry: the case of Levi''s Eco Jeans

by Alessandro Patruno

This study investigates the topic of Eco- sustainability in the Jeanswear sector. The objectives are (1) to focus on Sustainable Development and Green Marketing in the Denim industry, (2) substantiate all of the theory through the tangible case of Levi''s(R) Eco Jeans and (3) rank the factors that consumers value while making jeans purchase decisions. The survey instruments consist of both a questionnaire and of a qualitative research. The data stemming...

• Format: Paperback
• Language: English
• ISBN: 3844318003
• ISBN13: 9783844318005
• Release Date: September 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 80 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"