Ebusiness & Ecommerce: Managing the Digital Value Chain

by Andreas Meier, Henrik Stormer, Andreas Meier,Henrik Stormer,Elizabeth Gosselin,Elizabeth (TRN) Gosselin,

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions...

• Format: Paperback
• Language: English
• ISBN: 3642100392
• ISBN13: 9783642100390
• Release Date: October 2010
• Publisher: Springer
• Length: 222 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 7.9" x 10.2"