Earn It: Building Your Bank's Brand One Relationship at a Time Volume 1

by Jim Young, Carl Ryden, Dallas Wells

It's a tough time to be a bank. Banks were once associated with "It's a Wonderful Life." Now it's "The Big Short" and "Too Big to Fail." And they're facing a new world of greater regulation and stiffer competition. To survive, and even thrive, banks have to rebuild their brands - one customer relationship at a time. To do this, banks must rethink their approach to commercial pricing: The value they place on it; the strategies they use; the people...

• Format: Hardcover
• Language: English
• ISBN: 1483594971
• ISBN13: 9781483594972
• Release Date: May 2017
• Publisher: Bookbaby
• Length: 192 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"