E. W. Scripps and the Business of Newspapers

by Gerald J. Baldasty

Book Overview

Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper...

• Format: Paperback
• Language: English
• ISBN: 0252067509
• ISBN13: 9780252067501
• Release Date: January 1999
• Publisher: University of Illinois Press
• Length: 232 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"