E-tailing in India. Customer satisfaction and online consumer buying behaviour

by Saumya Mishra

Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: Master of commerce, language: English, abstract: This study tries to determine reasons for the shift of urban Indian youth shopping orientation from physical stores to online stores and the impact of various factors on customer satisfaction and loyalty. It also compares factors affecting online consumer buying behaviour...

• Format: Paperback
• Language: English
• ISBN: 334661879X
• ISBN13: 9783346618795
• Release Date: May 2022
• Publisher: Grin Verlag
• Length: 102 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"