E-Shock: The New Rules--Internet Strategies for Retailers and Manufacturers

by Michael de Kare-Silver

e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce. But in the online... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814471161
• ISBN13: 9780814471166
• Release Date: February 2001
• Publisher: Amacom
• Length: 352 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"

Customer Reviews

E-Shock: The New Rules

In the book, E-Shock: The New Rules ¡V Internet Strategies for Retailers & Manufacturers, the author, Michael de Kare-Silver, not only presents a lot of e-commerce pioneer¡¦s examples, but also quotes data (from leading journals and newspapers) and interviews (from business executives and think tanks) to help answer those questions. As a whole, the book is not a theoretical but practical, up-to-date volume and, especially, will help retailers and manufactures answer whether their companies are ready for virtual selling and how to proceed opportunities for e-commerce. De Kare-Silver acknowledges that forecasting future market development can never be an exact science, but he argues that he has been enormously encouraged in his conclusions and convictions by a number of people. In the first part of the book, de Kare-Silver cites a bunch of reports from newspapers and magazines (e.g. Business Week, Reuter News Service, etc), interviews of CEOs (e.g. Bill Gates) and research or report (e.g. A.C. Nielsen research) to support his assertions. For example, he quotes Gate¡¦s words: ¡§The internet is a tidal wave. It will wash over nearly all industries drowning those who don¡¦t learn to swim in its wave¡¨ (p. 40). Moreover, Jagadish Sheth, professor of marketing in Goizueta business school, indicates that ¡§the combination of technology sophistication, equipment power and ease of use plus the supporting infrastructure will make electronic purchasing widespread in the U.S. by the year 2005¡¨ (P. 42). Those consolidated assertions give de Kare-Silver a stronger ground to say that it¡¦s time to go shopping on line.Also, de Kare-Silver believes, ¡§survival of the fittest.¡¨ Timing, keen observation and real-time decisions decide if you will be a winner or a loser in the future e-shopping competition. So he also gives the readers some innovative companies (e.g. 1-800-FLOWER, First Direct, Levi Strauss) that pioneered changes in the electronic selling arena. They have a history of innovation and they are learning on e-commerce at every step. He strongly recommends that it is important to be at the forefront as the internet develops. That is to say, you lose one minute, and you may lose forever in the e-shopping era. Then, he tries to analyze the far-reaching impacts of the e-commerce revolution and provides essential survival rules for retailers and manufacturers. Facing up to the skyrocketing growth in online shopping, he argues that some of old business administration models are no longer applicable, and as a result, winners in the future need to learn new rules early and learn to play by them. The soaring growth in e-shopping has generated a new set of survival rules for retailers and manufacturers. De Kare-Silver tries to pinpoint some rules and strategies for those who are interested in e-shopping to abide by. Some of these new rules include ¡§be ready to cannibalize,¡¨ ¡§be prepared to become a multi-channel operator,¡¨ ¡§get on interactive TV,¡¨ ¡§thin