E-Marketing: Theory and Application

By Susan Dann and Stephen Dann

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

• Format: Paperback
• Language: English
• ISBN: 0230203965
• ISBN13: 9780230203969
• Release Date: January 2011
• Publisher: Red Globe Press
• Length: 420 Pages
• Weight: 2.46 lbs.
• Dimensions: 1.1" x 7.4" x 9.6"