E-Commerce in the Context of International Trade Activities

by Andrea Farkas

This book is oriented on characterization and comparison of e-commerce of selected company in different EU countries. The main aim is to present the adaptation of individual e-shops to local culture of the specific countries based on collected information from the respondents as well as to give recommendations which would improve e-commerce adaptation to different cultures of a selected company.After we introduced IKEA company and characterized their adapted e-shop to Spanish, Dutch and Slovak markets, we had done survey where participated respondents from mentioned countries to find out if adaptation of e-shop was successful. We found out that only in the case of the Spain, adaptation was fully successful while in Slovak and Dutch e-shop there is room for improvements.

• Format: Paperback
• Language: English
• ISBN: 6200608091
• ISBN13: 9786200608093
• Release Date: May 2020
• Publisher: Globeedit
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"