E-Commerce: Business on the Internet

by Bruce J. McLaren

This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0538689188
• ISBN13: 9780538689182
• Release Date: April 1999
• Publisher: Course Technology
• Length: 288 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.4" x 8.3" x 10.8"

Customer Reviews

Great for the beginner!

I read one of the reviews for this and the person indicated that they were very disappointed. I, on the other hand, was looking for a textbook to use for one of my classes and I was delighted with it. You can tell this book was written by academics because where one may think that it is condescending, I think it is thorough. If you are teaching this subject then you know how difficult it is to keep up with all of the information. It's like trying to change a tire on a moving car. I think that this book gives a perfect base-level information presentation, and the variety of each category is deep. I am supplanting this book with two other books for my course 22 Laws of Marketing by Reis & Trout; and Jakob Nielsen's tome on Web Usability). But this is a great place to come back to, particularly for the slower students.

A great,up-to-date primer for users and web newcomers.

Although extremely comprehensive, this book is not for the marketing professional. It is an excellent summary of all the web has to offer, and highlights a number of not-so-well-known url's that are a great resource for individuals setting up a small e-commerce website.