E-Business Marketing

by William B. Sanders and Terri C. Albert

Designed to bridge the gap between the science of e-Business marketing and its practice, this text provides a conceptual framework that's complemented with applications. It is useful for undergraduate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130352918
• ISBN13: 9780130352910
• Release Date: January 2002
• Publisher: Prentice Hall
• Length: 208 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.3" x 7.2" x 9.3"