E-Business and E-Commerce Management: Strategy, Implementation and Practice [With Access Code]

by Dave Chaffey

Book Overview

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273707523
• ISBN13: 9780273707523
• Release Date: January 2008
• Publisher: FT Press
• Length: 663 Pages
• Weight: 2.90 lbs.
• Dimensions: 1.0" x 7.7" x 10.2"