Dwight D. Eisenhower: Strategic Communicator

by Martin Medhurst

This first book-length assessment of Ike's consummate skills as a communicator shows how, contrary to popular belief, he used language effectively as a weapon to achieve well-conceived strategic ends during the Cold War. Medhurst demonstrates how Eisenhower chose his audiences and times deliberately. This reference is an invaluable text and resource for students, scholars, and professionals in rhetorical studies, mass communications, public opinion,...

• Format: Hardcover
• Language: English
• ISBN: 0313261407
• ISBN13: 9780313261404
• Release Date: May 1993
• Publisher: Greenwood
• Length: 280 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"