Ducks in the Henhouse: The Challenges of Integrating Direct and Brand Advertising

by Jon Roska

Updated version coming June 2007! There are Chickens "brand marketers'' and there are Ducks "direct marketers". And that sets the stage for a tongue in cheek lesson on the difference between Brand and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0615126413
• ISBN13: 9780615126418
• Release Date: December 2004
• Publisher: Roska
• Length: 67 Pages
• Weight: 0.85 lbs.