Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand

by Kirk Kazanjian

Book Overview

Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and significantly enhance the bottom line. In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands. While Enterprise...

• Format: Hardcover
• Language: English
• ISBN: 0385346948
• ISBN13: 9780385346948
• Release Date: April 2013
• Publisher: Crown Business
• Length: 257 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 5.9" x 9.4"