Driving from Japan: Japanese Cars in America

by Wanda James

This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.

Toyota, Honda, Datsun...

• Format: Paperback
• Language: English
• ISBN: 0786431164
• ISBN13: 9780786431168
• Release Date: February 2007
• Publisher: McFarland & Company
• Length: 320 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.7" x 7.1" x 10.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher