Driving Digital Strategy: A Guide to Reimagining Your Business

by Sunil Gupta

Book Overview

Digital transformation is no longer news--it's a necessity.

Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.

The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's...

• Format: Hardcover
• Language: English
• ISBN: 163369268X
• ISBN13: 9781633692688
• Release Date: August 2018
• Publisher: Harvard Business Review Press
• Length: 288 Pages
• Weight: 1.29 lbs.
• Dimensions: 1.2" x 6.4" x 9.2"